In a strategic move aimed at honoring and supporting the country’s police and paramilitary personnel, Kia India has announced its partnership with Kendriya Police Kalyan Bhandar (KPKB). This collaboration will enable Kia to offer its popular range of vehicles, including the Seltos, Sonet, and Carens, at exclusive prices to the families of active and retired police personnel.
The initiative is designed to benefit Paramilitary Forces, State, and Centre Police Personnel, as well as employees of the Home Ministry.
Key Points of the Partnership:
- Vehicle Models Offered: Kia is offering three types of cars – the Seltos, Sonet, and Carens.
- Beneficiaries: The families of active and retired police officers, as well as members of the Paramilitary Forces, State & Centre Police, and Home Ministry employees, can take advantage of this offer.
- Where to Buy: These Kia cars will be available at 119 main canteens and more than 1,900 smaller canteens run by Kendriya Police Kalyan Bhandar (KPKB).
- Number of People Benefiting: KPKB serves 35 lakh (3.5 million) people in the police and paramilitary forces.
- Dealer Support: 362 Kia dealerships across the country are ready to meet the demand from KPKB, offering 88 different versions of Kia cars to choose from.
Statements:
Myung-sik Sohn, the Chief Sales Officer of Kia India, expressed his pride in partnering with Kendriya Police Kalyan Bhandar. This will support the paramilitary and police personnel and their families. He highlighted that this partnership is important to Kia because it allows them to serve those who have dedicated their lives to protecting others.
By offering Kia’s range of vehicles at special prices, Sohn believes they can provide these families with an excellent driving experience. He also emphasized that Kia’s cars come with advanced safety features, ensuring the best possible protection and comfort for the users.
About Kendriya Police Kalyan Bhandar:
The Kendriya Police Kalyan Bhandar (KPKB) was started in 2006 by the Union Ministry of Home Affairs. The main aim of starting the KPKB is to help members of the Central Armed Police Forces like the BSF, CRPF, CISF, ITBP, SSB, and Assam Rifles, as well as other Central Police Organizations like the IB, BPRD, and NCRB.
Kia’s partnership with KPKB shows that Kia is dedicated to offering special benefits and improving the travel experience for people serving in India’s police and paramilitary forces.
Conclusion
This partnership shows Kia India’s strong commitment to appreciating and rewarding the hard work of India’s police and paramilitary forces. By offering their cars at special, lower prices, Kia wants to make it easier and better for these personnel and their families to travel. This effort not only shows Kia’s responsibility as a company but also helps build its reputation as a brand that cares about and supports the community.